We don't design for seasonal collection, rather our collection reflects values and stories.. 

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Rapture as a fashion Label stands for intense happiness, highlighting that through out authentic identity, original designs, bright colors, and customer experiences.

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The label was established in 2018; by Architect Dana AlMutairi & her partner Ghala AlHajri, with one single item the "Signature Cardholder" and small amount of capital. The challenge was to grow a self-funded fashion label. As Rapture is getting bigger and more developed, their ideologies, personalities and goals have developed as well. This is what we want to stand for and share with others, resulting with an influence for our generations.